For therapists & counsellors

What happens between sessions matters.

Soften helps your couples communicate more constructively in the moments when you're not there — grounded in Gottman's research on how couples communicate.

Free lifetime access for every client you refer. No subscription, no expiry.

7–14
days between sessions — when real life keeps happening anyway
90%
accuracy with which conversation startup predicts outcome
"The way couples begin a conversation about conflict predicts the outcome with over 90% accuracy."
— Dr. John Gottman, The Gottman Institute
The gap

The hardest conversations happen when you're not in the room.

Couples leave your sessions with insight and intention — then life intervenes. A text sent in frustration. A message received the wrong way. Progress undone before the next appointment.

Soften lives in those moments. It's the tool between your sessions — not a replacement for them.

The send problem

When emotions are high, the way we start a conversation almost always makes it worse. Soften helps your clients pause, reflect, and say what they actually mean — before they hit send.

The receive problem

Receiving a difficult message and reacting defensively is just as damaging. Soften helps your clients understand what's underneath what they've been sent — so they can respond, not react.

The continuity problem

Skills learned in therapy fade without practice. Soften gives couples a structured way to apply softened startup in real conversations, keeping the work alive between sessions.

How it works

A communication tool grounded in Gottman methodology

Soften is built on the softened startup technique — the finding that how a difficult conversation begins almost entirely determines how it ends.

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Soften before sending

Guided questions help your client understand what they're actually feeling and what they need — then reshape their message to open the door rather than close it.

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Understand what they've received

When your client receives a difficult message, Soften offers 2–3 tentative readings of what might be underneath it — reducing the chance of a defensive spiral.

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Full control over the output

Clients can soften further, shorten, shift the tone, or try a completely different approach. The voice stays theirs — Soften just files down the sharp edges.

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No app install needed

Soften is a progressive web app — it works on any device, from any browser. Nothing to download, nothing to set up. Your clients can use it the day they sign up.

What you get as a therapist

Your work keeps going between sessions

Most of what happens in a relationship happens when you're not in the room. Soften gives you visibility, continuity, and a way to extend your influence across the whole week.

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Walk in prepared

Before each session, see a summary of what your couple worked through in the week before it. The themes, the tensions, the moments of progress. Less time re-establishing context. More time doing the real work.

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Guide them mid-week

Leave a short prompt or reflection for your couple between appointments. Something to try, something to notice, something to bring back next time. Your influence doesn't have to stop when the session does.

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See the patterns clearly

Connection trends, recurring themes, and AI-identified patterns from their week in Soften. Arrive at every session knowing not just what they said, but what they're actually working through.

Practitioner portal — coming soon

The portal is in development. Early access therapists help shape exactly what it becomes — your feedback directly influences what we build first.

Free lifetime access for every client you refer — no subscriptions, no expiry

Built on Gottman's softened startup methodology — evidence-based and well-researched

No clinical features — designed to complement your work, not replace it

Built by a couple who lived the gap between appointments themselves

Register your practice

No commitment. We'll reach out within 24 hours.

Getting started

Simple to set up for your whole practice

No complex onboarding. No clinic software integrations. Just a referral link that gets your clients started.

1

Register your practice

Fill in the form below. We'll reach out within 24 hours to learn about your work, answer questions, and set up your account.

2

Invite your couples

You'll get a unique referral link to share with clients. They sign up, connect with their partner, and start using Soften — no instruction needed.

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Clients get free access forever

Every couple you refer gets free lifetime access to Soften. No subscriptions, no expiry, no awkward billing conversations with clients.

Get in touch

Interested? Let's talk.

Fill in the form and we'll reach out within 24 hours to learn about your practice and answer any questions.

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Free for your clients, forever. Every couple you refer gets permanent free access — no time limits.

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No commitment required. Registering your interest doesn't lock you into anything.

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Early access means real influence. The practitioners we onboard now help shape the product.

No commitment. We'll reach out within 24 hours.